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TREM 7945X Media Research Methods 45 hours; 3 credits Survey of various quantitative and qualitative media and audience research methods, including content analysis, survey analysis, focus groups, ethnography and discourse analysis. Students complete original research data collection and written reports. Prerequisite: Television, Radio and Emerging Media 7701X. DISCLAIMER The City University reserves the right, because of changing conditions, to make modifications of any nature in academic programs and requirements of the university and its constituent colleges without advanced notice. Students are advised to consult regularly with college and department counselors concerning their programs of study. Access the college's current and recent course bulletins.
45 hours; 3 credits
Survey of various quantitative and qualitative media and audience research methods, including content analysis, survey analysis, focus groups, ethnography and discourse analysis. Students complete original research data collection and written reports.
Prerequisite: Television, Radio and Emerging Media 7701X.
The City University reserves the right, because of changing conditions, to make modifications of any nature in academic programs and requirements of the university and its constituent colleges without advanced notice. Students are advised to consult regularly with college and department counselors concerning their programs of study.
Access the college's current and recent course bulletins.
