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TREM 3537 New Media and Business
3 hours; 3 credits
The history, theory, and practice of new media in today's networked society and how this is affecting the profit and not-for-profit sectors; the implications of the convergence of technology and convergence of disciplines; Internet marketing; and the societal implications of the new connectedness. The latest research on the impact of second generation web-based media such as social networking, blogs, wikis, and virtual communities will be examined. This course will focus on how the new media is being used and/or should be used by the corporate world. This course is the same as Business 3110 and Computer and Information Science 1597.
Prerequisite: Sophomore status or permission of the chairperson.
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The City University reserves the right, because of changing conditions,
to make modifications of any nature in academic programs and requirements
of the university and its constituent colleges without advanced notice.
Students are advised to consult regularly with college and department counselors
concerning their programs of study.
Access the college's current and recent course bulletins.
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